Your first responsibility is to make sure that the services provided to the populations you serve are available and of good quality. Another important responsibility, however, is to document your work - whether it is successful or not - and share the results with the many people who have a stake in how the project is working.
Why is sharing information important - particularly since staff working in the field are already so busy with the day to day activities of running a project? Many project staff already know the importance of sharing information with the communities they serve and with colleagues from other organizations working in their site. Therefore, the emphasis here and in the linked Protocols is on sharing information to a wider professional audience through presenting papers at professional conferences and publishing articles in professional journals.